Fascinating Marketing Strategery.

One a day is enough for Woot.com customers

In the half a year that Woot.com has been online, the Web site that sells only one item a day has generated a dot-com-like buzz, as fans flock to the site at midnight central time to see the day's special.

UPDATE: These FAQ's are hilarious.

If you buy something you don’t end up liking or you have what marketing people call “buyers remorse,” sell it on ebay. It’s likely you’ll make money doing this and save everyone a hassle. If the item doesn't work, find out what you’re doing wrong. Yes, we know you think the item is bad, but it’s probably your fault