5.26.2004

Fortune 500 Companies See Money in Gay Families

"the 2000 U.S. Census found that there were nearly 600,000 same-sex couples living in this country. One-third of lesbian households (96,000) have children, and one-fifth of gay male households (60,000) have kids"
...
"According to Witeck Combs Communications (search) and MarketResearch.com, gay and lesbian parents spent $22 billion on their kids in 2002"

Try that math out... 146,000 gay families with kids / $22 billion spent on kids annually = ?? per family.

I must admit, I'm skeptical.